Hunter Price has revealed one of its most high-profile signings ahead of the most anticipated film releases of 2024, Wicked.
Universal Products & Experiences has turned to Hunter Price to bring its magical world of Oz to life through impactful consumer products, inspired by the much-loved story of Wicked, which will arrive in UK cinemas in November.
Developed to celebrate the launch of the first of two films, Hunter Price’s debut Wicked collection will include timely giftable items ahead of the Christmas season; cosmetic bags, sleep sets, eye mask, mugs and gifting.
The collaboration continues into 2025, with further ranges across accessories, from key rings to costume jewellery, as well as bags, gift sets, mugs, candles, home fragrance, hair accessories, hot water bottles, travel cups and more.
Allana Holmes, commercial director at Hunter Price International, said: “Playing a part in bringing this magical word of Wicked to life, through carefully crafted design and product innovation, has been a dream role for Hunter Price.
“The buzz and feeling you get by just watching the trailers, whether you’ve been lucky enough to see Wicked on the stage or not, it’s totally captivating.
“Our creative team has simply been in their element with this collaboration. Magic, imagination and innovation – it’s what we come to work for every day!
“The love for the theatre show is phenomenal, coupled with the expected new generation of fans who I’m sure will fall in love with the story like we all have, sets the Wicked brand up for a hugely exciting future for generations to come.”
Hunter Price also works with Universal Products & Experiences on the Netflix hit, Gabby’s Dollhouse as well as new additions, Shrek and Trolls.
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