With food and beverage licensing at an all time high, Hunter Price International has announced the first of its signings in this exciting category space for the business.
The consumer product developer has teamed up with award winning licensing agency, Pink Key Licensing, to create products for Kellogg’s and Pringles across various categories.
The first of many to be arriving in the UK market this year will be a range of resusable bags in a host of formats, sizes and materials, which will be arriving at leading retailers from September.
The collaboration will also see Hunter Price create a variety of collections across stationery, plush items, blankets, fleeces and gifting lines.
Allana Holmes, commercial director at Hunter Price International, said: “What’s the line again? Once you pop you can’t stop! That’s how I feel about our bold licensing strategy over the next few years! Signing some of the biggest names in the food and beverage industry across our core categories is a key milestone in our plans.
“Aligning with Pink Key has opened the door to the nation’s most loved food and beverage brands we’ve all grown up with! We’re really looking forward to bringing the brands to life through reusable bags and more, in a way which will offer the market something fresh, fun and full of opportunities for customers.”
Richard Pink, managing director of Pink Key Licensing also explained: “This is a really great collaboration for us. Hunter Price totally aligns with our enthusiasm and excitement about the possibilities and opportunities for our brands. The team’s approach to reusable bags has been so refreshing to see and we know it’s just the start of a great partnership for years to come.”
For retail opportunities for Kellogg’s and Pringles please contact home@hunterprice.co.uk
