Hunter Price International and The LEGO Group have announced a partnership to bring the iconic LEGO® brand to life through all-new stationery, arts & crafts and creative play collections.
In a multi-territory deal across Europe (including the UK), Australia and New Zealand, Hunter Price will develop exclusive LEGO product ranges in its award-winning hero product categories.
From back-to-school stationery, to calendars, journals and notebooks, the creative team at the Consumer Product Playhouse will unveil its debut collections in the coming months.
Impactful arts & crafts will create new brand experiences for LEGO fans through engaging and exciting activity sets, colouring books and creative supplies.
As part of the partnership, Hunter Price will also create unique collections of reusable shopper bags and tote bags.
Speaking about the high-profile partnership, commercial director at Hunter Price, Allana Holmes, explained: “Becoming a consumer products partner with the LEGO Group, a global icon of creativity and playful experiences, is a real honour.
“We identified a huge opportunity to add value to the LEGO brand across our specialist product categories. We’ve empowered our team to explore the possible, through creative collaboration and a fresh approach to a timeless brand; we can’t wait to start previews for the debut collections very soon.”
For more information on the brand-new LEGO product ranges across stationery, arts & crafts and reusable shopper bags from Hunter Price International, please email home@hunterprice.co.uk or reach out to your national account manager.
