Reuse, create & collect – key themes running throughout Hunter Price International’s 2025 Toy Fair at Olympia this year.
The team at the Consumer Product Playhouse, has launched its biggest Toy Fair showcase in the company’s 16-year history.
Following a brand refresh in 2024, Hunter Price has returned to Olympia to present its new look and growing portfolio of established and emerging own brands, alongside high-profile license partnerships – many making their Toy Fair debut this year.
From slime to squishies, surprise balls to seasonal, Hunter Price’s Toy Mania brand is a destination for sensory, pocket money and impulse purchases.
The award-winning team unveiled a series of new launches for its hero toy brand, Toy Mania and range extensions for its Sensory Toybox and slime & creative play brands, Oozey Goozey and Putteez.
Toyetic and reusable fidget and slime vending machines were the focal point of the Hunter Price show, with a giant, five-foot vending machine, featuring front and centre on the stand on the Upper Level (UL110) of Olympia.
Toy Mania’s vending machines and new giant unboxing sets include the latest trending fidget toys and slimes, all of which have been created to encourage reusability, collectability and creativity.
Created for the big kids and the little ones, fidget toys help ease stress, anxiety and increase focus. The latest collections from Toy Mania’s Sensory Toybox include the globally trending picky pads and sugar cubes, which are currently selling out across the world.
The team also launched an extensive new range of squishy balls for Toy Mania’s Sensory Toybox – new colours, textures, fillings, patterns and pack formats.
Toy Mania’s Oozey Goozey & Putteez, the home for slime & creative play compounds, presented its new playful packaging offers and on-trend colour combinations.
A brand-new Christmas seasonal collection across Toy Mania’s Sensory Toybox and Oozey Goozey was unveiled, with advent calendars, fidget & slime crackers and stocking fillers for the 2025 festive period.
Future Fidgets, a new futuristic fidget toy brand made its Toy Fair debut. Created for an older demographic, the first ever collection features tactile metallic and 3D printed fidget toys. Future Fidgets will hit retail for the first time in Spring.
Taggeez, a new accessory and stationery brand for tweens was shown publicly for the very first time by Hunter Price.
Designed to spark creativity and connection through collectability and swapping. The brand features push and pop Taggeez charms, which can be attached to accessories, bags, stationery and much more.
The eclectic mix of quirky charms covers everything from a capybaras and cute quotes, to donuts and dancing unicorns! The brand will be available in the UK market later this year.
Love the Look, the trend led accessories brand has also undergone brand makeover and presented its refreshed look and new collections across hair accessories, jewellery, gifting and more.
Following a host of new arrivals in Hunter Price’s licenced portfolio, there was a wealth of exciting collections shown in London. Newcomers to Hunter Price’s Toy Fair show for the first time includes, Mood Bears, Kellogg’s and Fugglers.
After winning the company’s first ever Licensing Award in September for its Crayola Kraft collection, Hunter Price also showed its new themed product collections and back to school offers, including collaborations with Sonic and Hot Wheels.
Jeremy Winburn, Co-CEO (Commercial) at Hunter Price International said: “Every year we aim to continue to raise the bar and this year is no exception! To see our new branding on show for the first time alongside our new launches and partners; it’s a really proud moment to see how far we’ve come!
“2024 was a huge year of change for the business, from the product, people, places and the processes we implemented, all to fuel our future growth for years to come. 2025 is looking bright and there’s no better way to kick off another huge year than at Toy Fair!”
