It’s official: it’s squishies season! The numbers speak for themselves.
Across global markets, both social engagement and retail performance in the squishies category are surging. This renewed energy reflects growing consumer demand tactile, sensory-driven play; and the category shows no signs of slowing down.
At Hunter Price International, we’ve been investing in this space for years, building strong, recognisable brands with lasting appeal for kids, AND the big kids, with more adults enjoying sensory, squishie and fidget toys than ever.
From Toy Mania’s Sensory ToyBox to Squish & Squiggle and Taba, our portfolio continues to expand its reach and relevance across international markets.
Looking ahead, we’re gearing up for a real Squishie Summer! Our upcoming launches are firmly on-trend, supported by creative, content-led marketing campaigns designed to drive visibility and maximise sell-through at retail.
For more information on our latest products and promotional plans, please contact your account manager and we can share how we can work up your own squishies season plan.
