Baby Boofle arrived!
For the first time in Boofle’s 15 year history, the much-loved knitted pup’s family has grown!
Boofle captured the heart of millions of consumers and there’s a high probability we’ve all sent or received a Boofle card or more over the last 15 years.
Hunter Price International collaborated with UK Greetings to extend the brand’s creative offer and develop the first ever nursery collection for the Boofle brand.
Baby Boofle and the nursery/children’s category has such an organic synergy with the hero plush pup.
Available in Tesco stores nationwide, the capsule collection launched in November 2024 and included beautiful junior home decor and accessories featuring Boofle.
The debut Baby Boofle Nursery collection was launched just before Christmas – as the perfect gift option for a first Christmas or little one.
The key objective was to help continue to build on the established Boofle brand’s success with a credible and authentic range which stays true to the brand.
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