Hunter Price International has been ‘getting ready’ to unveil a huge new ‘look’ and category focus for one of its established own brands, at the London Toy Fair 2026 (UL110).
Love the Look, Hunter Price’s successful accessories brand, has taken centre stage at Olympia this year to showcase its first ever beauty cosmetics collection, along with many complementary product category extensions.
Significant investment has been made into Love the Look over the past 18 months to create an innovative new retail proposition, which offers a wide range of brand experience and cross category product opportunities.
From 2026, the latest in trending and playful beauty cosmetics and accessories will be available from Love the Look. The new ranges will include individual cosmetics, make your own sets, jewellery, craft, styling supplies and more.
Details regarding the brand’s developments have been kept firmly under wraps until Toy Fair, where the team with disclose further details and plans during the previews.
Hunter Price’s pop-up playhouse at Olympia will also reveal the latest innovations across its hero pocket money toy brand, Toy Mania. The award-winning, and ever expanding brand family, has become a destination for trend-led, impulse, and pocket money toys.
The whole Toy Mania brand portfolio will be present at the show, from fidgety fun with Sensory ToyBox, to creative compounds with Oozey Goozey and Putteez.
The next generation of Toy Mania brands, which are emerging in markets across the globe, are also lined up to take the limelight, they’ll include, Squish & Squiggle, Future Fidgets, 3DLabs and Taba.
Each brand has its own distinct proposition and personality, from character-led to collectibles, futuristic to fashion-forward, trending to technology, Toy Mania is cornering all areas of the pocket money play market.
Hunter Price couldn’t contain its Olympia show to just toys; and will unveil a series of new brands and ranges across stationery & creative play and arts & crafts.
Kicking off with Taggeez, the swappable, stylish and school ready stationery and accessories and the brand is back with its second season of collectible and taggable charms.
Morumi will makes its Toy Fair debut; the cute crafty pets are pitched to become the next crafting craze. The brand harnesses a make your own concept with real character and creative storytelling capabilities.
Beadify is back, the create and customisable stationery brand, returns to Olympia with its playful and personalised proposition for the new year.
Within Hunter Price’s license locker, the team will reveal a host of high-profile partnerships for the year ahead, with exclusive first looks at collections for LEGO, Fuggler, Crayola, Spongebob and more.
Speaking about its 2026 Toy Fair show, commercial director at Hunter Price International, Allana Holmes, explained: “This year we’re going big on brand and you’ll see this at our pop-up playhouse at Olympia.
“We’re playful product creators, yet our process goes far beyond the product and price; we’re building brands and partnerships we truly believe in; committed to driving longer term brand awareness and affinity.
“Our commitment to our customers this year; creating and collaborating closer than ever, to deliver personalised retail propositions which truly connect with their shoppers.
“What does this look like? For those who back our brands and partners like we do, we’ll be building our brand stories and campaigns together; from impactful packaging plays and in-store presence you simply can’t ignore; to promotions and attention-grabbing creative comms, which drive awareness and action.”
“We’re really investing and elevating our brands to new levels and we can’t wait to share more over the year ahead!”
Hunter Price International will open its Consumer Product Playhouse on Tuesday 20th January on the Upper Level of Olympia, stand UL110.
For more information about Hunter Price International visit www.hunterprice.com.
