Welcome to the Cub!
Welcome to the cub! We mean club!
Cubs Club is Hunter Price International’s new junior lifestyle brand which launched in Tesco stores from November 2024.
The first full collection featured a jungle & animal theme throughout, with cheeky monkeys and cute lion cubs.
From soft furnishings, rugs, decorative accessories, cushions, comforters, bedding and more.
The range had a high profile presence in store and creative social media content and influencer campaign amplified the launch, racking up over 100k views.
Launched during peak giting season the collection also created a refreshing ‘non toy’ gifting opportunity for Christmas.
Cubs Club’s debut collection appealed to parents looking to update their little ones rooms with a collection which was able to combine a modern and fresh look with bags of personality (and a cheeky monkey or two!
Our Playground
We do things differently here!
From the Playground To The Playroom – A Unique Cross-Category Offer
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